SEO Guide - Basic (Part I) - Create unique, accurate page titles

Written by Brian Chang

Thursday, 24 March 2011 11:00

Welcome to Google's Search Engine Optimization(SEO) Starter Guide.

Search engine optimization is often about making small modiications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.

Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions irst and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to ind your work.

Focusing too hard on speciic tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.

So, we share for all some points, documents and the knowledge that we collected about search engine optimization (SEO) on Internet.

What is "create unique, accurate page titles"?

Indicate page titles by using title tags
A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site.
Example:

<html>
<head>
<title>Backlink Profile</title>
<meta name="description=" content="We do: submit website to search engines, to website directories, improve your search engine ranking, increase traffic for your website, do search engine marketing strategy, deliver affordable link building packages, build backlink & promote your website.">
</head>
<body>

Page title contents are displayed in search results
If your document appears in a search results page, the contents of the title tag will usually appear in the irst line of the results (if you're familiar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by Google engineer Matt Cutts, and this helpful diagram of a Google search results page). Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search.
When type "Backlink profile":

Result:

After, best practice for "Create unique, accurate page titles":

Accurately describe the page's content

Choose a title that efectively communicates the topic of the page's content.
Avoid:
- choosing a title that has no relation to the content on the page
- using default or vague titles like "Untitled" or "New Page 1"

Create unique title tags for each page

Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.
Avoid:
- using a single title tag across all of your site's pages or a large group of pages

Use brief, but descriptive titles

Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.
Avoid:
- using extremely lengthy titles that are unhelpful to users
- stuing unneeded keywords in your title tags

Remember: Page titles are an important aspect of search engine.

Next: SEO Guide - Basic(Part II) - Make use of the "description" meta tag

Comments

#7 2011-08-10 13:34

Thank you largely for this information. I am most of all a web designer by trade however I am trying to really learn basic on page seo for up an coming projects I have just been commissioned. This will be effective as a means to make sure the website can come up well in google. Very good read and some good techniques to learn.

Quote

#6 2011-05-04 01:44

Quote:

I agree with your point to build for users... What length do you recommend the title tag and description tag to be?
Also... do you agree that the main keyword should be towards the beginning of the title tag to help with the ranking for that keyword?

Recommed with title: max 70 characters, and description: max 155 characters

Quote

#5 2011-03-29 08:26

I agree with your point to build for users... What length do you recommend the title tag and description tag to be?
Also... do you agree that the main keyword should be towards the beginning of the title tag to help with the ranking for that keyword?

Quote

#4 2011-03-29 06:32

Recently, Google has launched the new starter guide to search engine.

Thank You
__________
Daniel

Quote

#3 2011-03-27 16:04

Sometimes using longer title with targeted keyword in it can advantages the webpage/website because we can have more than 1 targeted SERP result.

Quote

#2 2011-03-25 21:47

really good .. using a single title tag across all of your site's pages or a large group of pages

Quote

#1 2011-03-24 08:06

Valuable information and excellent website you got here! I would like to thank you for sharing your ideas and time into the stuff you post! Thumbs up.

Quote

Refresh comments list